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AI Retail Network Expansion
AI Retail Network Expansion

Catchment Area Analysis

Today, inaccurate catchment area definitions lead to poor store performance, inefficient marketing spend, and missed opportunities for growth. With Locatium, you can redefine your catchment areas using real visitor movement data, unlocking a deeper understanding of your customers and empowering data-driven decisions. Now, you can optimize store locations, tailor marketing efforts, and uncover new opportunities to drive revenue and market share.

2.1x
Faster store location optimization
25%
Reduction in cannibalization rates
12%
Increase in customer retention rate
The Challenge

What makes catchment area analysis hard today

Inaccurate Isochrone Assumptions
Traditional isochrone methods fail to capture nuanced travel behavior, resulting in inaccurate catchment definitions and flawed business decisions.
Manual Analysis Inefficiencies
Analysts waste countless hours manually processing and reconciling data, taking away from strategic planning and growth initiatives.
Lack of Real-time Insights
Without timely updates, teams are blind to changes in consumer behavior, competitor activity, and market trends, hindering agile decision-making.
Unreliable Sales Forecasts
Flawed catchment definitions and outdated data lead to inaccurate sales forecasts, causing misallocated resources and poor business outcomes.
The Product

AI Retail Network Expansion powers this use case

AI Retail Network Expansion
Site selection & network optimization
Identify the best locations for retail expansion with location intelligence. Score sites by footfall, demographics, competition, and cannibalization risk — then optimize your entire network.
Site Selection White-space Analysis Sales Forecasting Network Optimization Visitor Profiling
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Case Studies

See catchment area analysis in action

Retail · Global
Supermarket Network Planning
78%
Faster planning
$40M
Value created
Read case study →
Retail · Latin America
Fast Food Chain — Latin America
78%
Faster planning
$40M
Value created
Read case study →
Get Started

Optimize Store Locations with Data-Driven Catchment Insights Today

Get a data-driven picture of your retail trade area in 48 hours - simply share your market boundaries and our experts will deliver actionable insights, no data upload required.

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